Blog
Thoughts on Growth automation, AI agents, and building the future of work.
ABM Kit: 7 Skills for Account-Based Outreach That Actually Converts
Define your ICP, research target accounts, find contacts, generate battlecards, and launch hyper-targeted outreach.
Event Lead Pipeline: 6 Skills to Turn Conferences into Pipeline
Scrape attendees from conferences and events, qualify against your ICP, and launch outreach with event context.
LinkedIn Power User: 8 Skills for Full-Cycle LinkedIn GTM
Research trending posts, discover influencers, extract engaged commenters, and send personalized outreach – all on LinkedIn.
Ads & Paid Media Kit: 8 Skills to Spy, Build, and Optimize Ad Campaigns
Spy on competitor ads, mine angles from real conversations, build Google and Meta campaigns, and optimize your channel mix.
Competitive Intelligence Suite: 8 Skills for Full-Spectrum Competitor Tracking
Track competitor pricing, ads, reviews, tech stacks, and positioning with automated monitoring and sales battlecards.
SEO Content Engine: 8 Skills That Build Topical Authority on Autopilot
Run the full SEO pipeline from domain audit to programmatic content planning with eight chained skills.
Signal-Based Outreach: 8 Skills That Turn Buying Signals into Booked Meetings
Detect buying signals automatically and launch outreach while the timing window is still open.
Solo Founder Outbound Starter: 6 Skills from ICP to Sent Emails
Six skills that chain together into a complete outbound operation. Go from ICP definition to sent emails in one session.
How to Set Up a Persistent Signal Monitoring System for Your Market
Build an always-on signal monitoring pipeline that scans job postings, funding rounds, and news events – then qualifies and routes leads to your CRM automatically.
How to Track Competitor Pricing and Messaging Changes Automatically
Learn how to automatically track competitor pricing changes, messaging shifts, and packaging updates – and turn them into actionable battlecards for your sales team.
How to Build a TAM with AI
Build a scored, enriched total addressable market in hours – from ICP definition to decision-maker contacts – using AI agents and open-source skills.
How to Run a Win/Loss Analysis with AI (Step-by-Step)
Run a complete win/loss analysis with AI – from CRM data and call transcripts to competitive intel and an actionable playbook your team can use today.
How to Build a Lookalike Prospect List from Your Best Customers
Turn your best customers into a repeatable prospecting engine. Claude analyzes your wins, extracts the ICP, and delivers a scored, contact-enriched lookalike list ready for outreach.
How to Automate Conference Follow-Up Outreach with Claude
Turn 80 conference contacts into a scored, personalized, multi-channel outreach campaign within hours — not days.
Scale B2B Content Production Without Adding Headcount
Claude handles research, briefs, SEO, voice matching, and multi-channel repurposing — so one content marketer produces what used to take a team of three.
Score Leads by Real Buying Signals — Not Arbitrary Point Systems
Claude scores your pipeline by hiring signals, funding events, and competitor dissatisfaction — real buying behavior, not email opens and page views.
Build and Maintain Your TAM with Claude — Not a Static Spreadsheet
Claude builds your TAM from Apollo, enriches with LinkedIn data and buying signals, scores every company, and refreshes weekly so your sales team always works a current list.
Turn Voice of Customers Into Your Messaging Using Claude
Claude mines customer reviews, support tickets, and sales calls for the exact language your customers use — then rewrites your landing page, emails, and ads around their words.
Find Prospects from Conference Using Claude
Claude scrapes conference attendee, speaker, and exhibitor lists, qualifies against your ICP, and launches pre-event outreach 4-6 weeks before the event — no badge required.
Turn Hiring Signals Into Outbound Pipeline Using Claude
Claude detects companies hiring for roles your product supports, finds the decision-maker, and writes outreach timed to the 90-day buying window — 3-5x more replies than generic cold email.
Let Claude Audit and Improve Your SEO/AEO
Claude audits your SEO and AI search visibility in one workflow — finds where you're invisible across six AI engines and creates content to close both gaps simultaneously.
How to Write Founder-led Content Using Claude
Claude builds the system around your voice — extracting content seeds, organizing themes, building calendars, and drafting scaffolds — so daily posting takes 15 minutes instead of 60.
Find the Key Opinion Leaders Who Can Put Your Product in Front of Thousands
Claude discovers KOLs in your space, validates their audience matches your ICP, finds warm intro paths, and writes personalized outreach — turning KOL relationships into a distribution channel.
How to Find Your ICP's Communities and Show Up Authentically
Claude maps where your ICP hangs out online, monitors what they're discussing, and surfaces the threads where your expertise is relevant — so you show up in the right place at the right time.
Follow-Up Cadences That Add Value Instead of Just Checking In
Claude builds follow-up cadences where every email adds a new angle — proof points, resources, case studies — instead of empty check-ins that train prospects to ignore you.
Offer-First Cold Email That Outperforms AI Personalization
Claude writes offer-first email sequences — specific result, concrete timeframe, risk reversal — that outperform elaborate AI personalization workflows.
Signal-Based Targeting That Replaces AI Personalization in Cold Email
Claude detects buying signals, filters prospects by signal strength, and builds a list of people most likely to respond — replacing AI personalization with real targeting.
Founder's Guide to Launch Cold Email Campaigns Using Claude
Claude writes personalized sequences, configures your sending platform, and scales campaigns from 150 to 1,000+ emails per day without burning your domains.
Build a Cold Email Prospect List That Won't Burn Your Domain
Claude builds your entire prospect list — sourcing, validation, deduplication, enrichment, and scoring — so what you load into your sending platform is clean from the start.
Set Up Cold Email Infrastructure with Claude Code
Claude handles the full cold email infrastructure setup — domains, DNS, warmup, and deliverability verification — so you go from zero to inbox-ready in an afternoon.
Use Claude to Find Your Competitor's Unhappy Users
Your competitors' unhappy users broadcast exactly which search queries you should own. Claude mines forums, reviews, and support threads to surface 80-120 actionable queries in an afternoon.
How to Write Valuable SEO Posts Using Claude
The queries that drive sign-ups are the frustrated, specific searches your competitors' users type when they're ready to switch. Claude builds 200 posts targeting all of them.
The Complete Lead Generation Playbook for Devtool Companies
Learn how can devtool companies generate leads using the open-source Skill + AI Agents. Capture developer intent signals from GitHub, Reddit, Hacker News, competitor audiences, and tech events. Turn those signals into scored leads and personalized demos that convert. Six Claude Skills, one pipeline.
Claude Can Now Run Your Entire Outbound Pipeline Using One Skill
Learn how to use Claude Skills to build a signal-driven outbound sales engine. Discover how to identify high-intent leads, qualify prospects, find decision-makers, and automate personalized outreach. Replace manual prospecting with an AI-powered system to improve reply rates and scale outbound campaigns efficiently.
What Does an AI Agent Need to Become a True AI GTM Coworker?
AI agents are shifting from tools to teammates. Here’s the infrastructure they need — identity, memory, CRM access — and how Goose and Attio make it real.
Why Every AI Agent Needs Its Own Email Address
Your AI agent can do the work but can’t communicate. Email is the identity layer that makes agents autonomous — and AgentMail is the infrastructure built specifically for it.
5 Lead Gen Workflows an AI Agent Can Run For You — Powered by SixtyFour
Five lead generation workflows that an AI agent like Claude Code or Goose can execute end to end — from signal detection to enriched lead list. Each one uses a different buying signal. All of them use SixtyFour for enrichment.
Email Goose and get high-intent leads for your business
The best leads aren't in databases — they're embedded in signals. Here are 6 prompts you can email to agent@gooseworks.sh right now to get a spreadsheet of results. No account required.
We're Trying to Make the Interface Disappear
We created the simplest onboarding flow we could think of - it's just an email. Here's why — and what it says about where software is going when AI agents can actually do the work.
Claude Skill to Generate Battlecards
Learn how to use Claude Skills to generate live competitive battlecards from real-time market data. Track competitor pricing, positioning, reviews, ads, and messaging, then turn those insights into objection handlers, landmine questions, and sales-ready positioning. Keep your team prepared with fresh battlecards that improve win rates and strengthen competitive selling.
Claude Skill to Monitor Your Competitors
Learn how to use Claude Skills for competitor monitoring and build an always-on competitive intelligence system. Track competitor product launches, pricing changes, messaging shifts, reviews, ads, and social activity in one workflow. Get automated weekly briefings with actionable insights so your team can respond faster, refine positioning, and stay ahead of market changes.
Here's a Claude Skill That Coaches You to Sell Better
Learn how to use Claude Skills for data-driven sales coaching by analyzing your emails, calls, and pipeline data. Discover what actually works in your sales process, uncover performance patterns, and get a personalized coaching report with actionable insights. Improve conversion rates, fix bottlenecks, and build a winning sales playbook based on your own data.
A Claude Skill to Enrich Every Inbound Lead Automatically
Learn how to use Claude Skills to automate inbound lead enrichment and turn raw leads into fully qualified opportunities. Enrich leads with detailed profiles, company insights, and buying committee mapping. Eliminate manual research, improve response speed, and help your sales team prioritize and convert high-quality inbound leads more effectively.
Claude Skill That Prepares You For Every Sales Call
Learn how to use Claude Skills for sales call preparation and generate research-backed call briefs in minutes. Analyze company context, prospect background, prior interactions, pain signals, and likely objections in one workflow. Help your team ask better discovery questions, tailor messaging, and walk into every sales call better prepared to convert.
How to Write and Send 50 Personalized Cold Emails in an Afternoon
Learn how to write and send 50 personalized cold emails fast using Gooseworks. AI-powered research, signal sourcing, and email generation lets you go from list to sent in one afternoon.
OpenClaw Alternative for Non-Technical GTM Teams
OpenClaw is an incredible open-source AI agent — but it was built for developers. Goose brings that same autonomous power to non-technical GTM teams, no code required.
How to Automate Outbound Using Hiring Signals in 2026
Build an automated system that detects job postings at target companies, identifies roles your product replaces, finds contacts, and drafts personalized outreach using AI.
How to Find and Qualify Leads from Events Using AI
Build an automated pipeline that scrapes event attendees, qualifies them against your ICP using AI, and exports qualified leads with confidence scores — ready for outreach.
How to Build an AI Competitive Intelligence System in 2026
Build an automated competitive intelligence system that monitors competitors across website, social media, reviews, ads, and content — delivering weekly briefings with actionable signals.
How to Set Up Signal-Based Prospecting Using AI
Build a multi-signal prospecting system that monitors hiring, funding, and leadership changes at target accounts — then automatically qualifies signals and drafts outreach.
How to Build a Competitive Battlecard with AI (Step-by-Step)
Build a sales battlecard with positioning traps, objection handlers, landmine questions, and real review quotes — all generated from public data in under an hour.
Building AI Agents for GTM Teams
How we designed Gooseworks to automate the boring parts of go-to-market — so your team can focus on what actually moves the needle.