Solo Founder Outbound Starter

Your Entire Outbound Operation, One Install Away

Most founders know they need outbound. Few actually run it consistently.

The gap isn't strategy. It's the 4-hour operational grind between "I should do outbound" and "emails are actually sending."

Finding leads, qualifying them, writing personalized emails, setting up LinkedIn DMs – each step has its own tool, its own learning curve, its own friction. Claude Code handles the whole pipeline with six skills that chain together into a complete outbound operation.

How to Install

npx goose-skills install apollo-lead-finder lead-qualification cold-email-outreach email-drafting linkedin-outreach outbound-prospecting-engine --claude

These work with Claude Code, Codex, and Goose. You'll need:

An Apollo.io account (free tier works for discovery)
Your ICP definition (who you're selling to – Claude helps you build this if you don't have one)

How It Works

Step 1: Define Your Search Criteria

Before touching Apollo, Claude asks you a few focused questions:

What does your product do? Who gets the most value?
Company size, industry, geography?
Which roles make the buying decision?
Any deal-breakers (company stage, tech stack, vertical)?

From your answers, Claude generates a structured ICP document and translates it into Apollo search filters – title keywords, employee ranges, industry codes, location.

Step 2: Find Leads on Apollo

Using the apollo-lead-finder skill, Claude runs a two-phase search.

Phase 1 – Discovery (free). Claude queries Apollo's People Search with your filters. Returns names, titles, companies, and LinkedIn URLs for hundreds of matches.

Phase 2 – Selective enrichment (paid credits). Claude picks the strongest matches based on title fit and company relevance, then reveals verified emails and phone numbers only for those. Typically 30–40% of leads get enriched, not 100%.

Results are deduplicated against any contacts you've already reached.

Step 3: Qualify and Score Each Lead

Using the lead-qualification skill, Claude builds a reusable qualification prompt from your ICP criteria, then batch-scores every lead. Each one gets:

A qualification score (1–10)
A one-line rationale ("Series B fintech, VP Engineering, actively hiring for the role you solve – strong fit")
A pass/fail recommendation

Leads below your threshold get dropped.

Step 4: Draft Personalized Cold Emails

Using the email-drafting skill, Claude writes cold email sequences using proven outreach frameworks. Each email references something specific about the prospect's company or role.

The cold-email-outreach skill orchestrates the full campaign – goal alignment, sequence design, and formatting for your outreach platform.

Sequences are typically 3–4 emails over 10–14 days
Each email has a distinct angle (not "just following up")
Personalization references real context from the qualification step

Step 5: Draft LinkedIn DMs for Multi-Channel

Cold email alone converts at 2–5%. Adding LinkedIn roughly doubles your touch rate.

Using the linkedin-outreach skill, Claude generates personalized connection requests and follow-up DM sequences. Exported ready for Dripify, Botdog, or Expandi.

Step 6: Or – Run Everything in One Command

The outbound-prospecting-engine playbook chains the full pipeline into a single end-to-end flow. One prompt in. Campaign out.

What You Walk Away With

A qualified lead list – scored, deduplicated, with verified emails and phone numbers
Personalized cold email sequences – 3–4 step sequences per prospect, ready to load
LinkedIn DM sequences – connection requests and follow-ups, export-ready
A reusable qualification prompt – run it again next week on fresh leads
A full pipeline playbook – re-run the entire flow with one command

Automate with Goose Automations

Schedule it to run weekly:

Every Monday, Claude pulls fresh leads matching your ICP
Scores and qualifies them against your saved criteria
Drafts personalized outreach for the top 20–30
Drops the campaign into your outreach tool as a draft
You review and hit send

Get Started