Know What Your Competitors Are Doing Before They Announce It
Competitive intelligence usually means a quarterly slide deck that's outdated before the meeting ends.
Real competitive intelligence is continuous, multi-source, and actionable. Pricing changes get caught the week they happen. New ad campaigns get flagged before they scale. Claude Code runs this across eight skills covering every competitive dimension.
How to Install
npx goose-skills install landing-page-intel tech-stack-teardown competitor-intel battlecard-generator competitive-pricing-intel competitor-ad-intelligence review-intelligence-digest competitor-monitoring-system --claude
Works with Claude Code, Codex, and Goose.
How It Works
Step 1: Tear Down Competitor Landing Pages
Using the landing-page-intel skill, Claude analyzes competitor landing pages for messaging, positioning, value props, CTAs, and layout patterns.
Step 2: Identify Their Tech Stack
The tech-stack-teardown skill scans competitor websites to identify underlying technology – what integrations they support and where technical constraints shape their product.
Step 3: Run Multi-Source Competitor Tracking
The competitor-intel skill pulls intelligence from multiple channels – blog posts, social media, press releases, community mentions, review sites.
Step 4: Track Pricing Changes
Using the competitive-pricing-intel skill, Claude monitors competitor pricing pages, captures plan structures, feature gates, and price points.
Step 5: Monitor Ad Creative and Spend
The competitor-ad-intelligence skill tracks competitor advertising across platforms – messages, targeting, and creative evolution over time.
Step 6: Synthesize Review Intelligence
Using the review-intelligence-digest skill, Claude scrapes and synthesizes competitor reviews from G2, Capterra, and TrustRadius. Identifies recurring complaints, feature requests, and praise patterns.
Step 7: Generate Sales Battlecards
The battlecard-generator skill packages all intelligence into structured battlecards – competitor overview, strengths and weaknesses, objections and counter-positioning, and trigger phrases.
Step 8: Keep It All Updated
The competitor-monitoring-system playbook automates the entire cycle on a schedule.
What You Walk Away With
- Competitor positioning map – messaging, value props, and audience targeting
- Tech stack analysis – what they're built on
- Pricing tracker – current pricing with change alerts
- Ad intelligence – creative, messaging, and targeting
- Review digest – synthesized complaints, praise, and feature requests
- Sales battlecards – ready-to-use cards for your sales team
- Automated monitoring – continuous refresh on your schedule
Automate with Goose Automations
Schedule weekly:
- Claude scans all competitor sources every Monday
- Flags changes to pricing, messaging, or ad creative
- Updates battlecards with new intelligence
Get Started
npx goose-skills install landing-page-intel tech-stack-teardown competitor-intel battlecard-generator competitive-pricing-intel competitor-ad-intelligence review-intelligence-digest competitor-monitoring-system --claude
Browse more packs on the Gooseworks Skills Library. View the source on GitHub.