Introduction
By the time a prospect gets on a call with your team, they've already read the G2 reviews, compared pricing pages, and talked to two peers who use your competitor.
They expect everyone they interact with to know the competitive landscape.
If your competitive intelligence is stale, then you have a problem. Your battlecard was written last quarter. Since then, your competitor changed their pricing, launched two features, and shifted their entire messaging.
That's why we built the battlecard-generator skill in the Goose Skills Library.
A skill that produces a fresh, live battle card from real-time data — every time you need one.
Here's how to use this with Claude
You can install this Skill on your computer to use it with Claude Code:
npx goose-skills install battlecard-generator --claude
#Installs to: ~/.claude/skills/battlecard-generator/
Alternatively, you can use it directly with Goose using Skills Library
Next, provide the following to your Goose:
- Full Context about your company – what you sell, your proof points, your common objections. That's a one-time setup.
- Any additional context which is not publicly available
- Give it a list of competitors that frequently show up in buyer conversations
Here's how it works
1. Research competitor website
- Researches their homepage, pricing page, product pages to understand how they position themselves.
- It learns – What do they lead with? What do they claim as differentiators? What language do they use to describe the problem?
- This becomes the foundation for your positioning traps — ways to frame your product that make the competitor's approach sound like a limitation before they even get a chance to pitch.
2. Gathers information from public forums
- It looks at the reviews from G2, Capterra, Trustpilot, Reddit – where real customers describe what's broken, what's frustrating, what made them consider switching.
- Claude Code reads these and extracts specific, recurring complaints — then turns each one into a landmine question. A question you give to your prospect to ask the competitor, knowing the answer exposes a weakness they can't hide.
3. Researches your competitor Ads
- What Meta and Google campaigns are they running right now? What hooks are they testing? What landing pages are they driving traffic to?
- This reveals what the competitor thinks their strengths are — and more importantly, where they're investing to win deals.
- If they're running ads about "easy migration," you know that's their current angle. Now you can pre-empt it.
4. Looks at their social presence
- What their founders and sales team are posting on LinkedIn, how they're engaging with prospects publicly, what messaging they're pushing in the market right now.
Battle Card Generation
What comes back isn't a feature comparison table. It's an armored battle card.
- Positioning traps — frames that make your approach look like the natural choice and the competitor's approach look like a compromise
- Landmine questions — specific questions to plant with the prospect, built from real customer complaints, that expose the competitor's known weaknesses
- Objection handlers — not generic responses, but handles grounded in what their actual users say on G2. "When they say [objection], their own customers say [reality]."
- Win/loss themes — patterns showing when you tend to beat this competitor and when you lose, so the rep knows which deals to fight hard on and which to qualify out early
- Pricing comparison — current pricing, packaging, what's included versus what costs extra
- 30-second version — the entire competitive positioning compressed into a paragraph a rep can read before walking into a call
Automate battle card update using Goose
A battle card generated today is accurate today. But competitors launch features, adjust pricing, shift messaging, accumulate new reviews.
This is where Goose Automations become super valuable.
Set it up to run the battle card generator against your top 3 competitors on a schedule — every two weeks, every month, whatever cadence fits.
Goose monitors for changes: new pricing page, new wave of G2 reviews, new ad campaigns. When something shifts, your battlecard playbook updates automatically.
Try it against your top competitor
The battlecard generator is free and open-source in the Goose Skills Library.
Install it at skills.gooseworks.ai, point it at the competitor you keep running into, and see what comes back.
Runs in Claude Code or Codex hands-on-keyboard.