SEO Content Engine Skills

Organic Traffic That Compounds While You Sleep

SEO is the highest-leverage GTM channel for early-stage companies. One well-ranked page generates leads for years without ad spend.

The problem: building topical authority takes a comprehensive approach. You need to audit what you have, find what's missing, map the topic clusters, and produce content that fills the gaps – in the right order. Claude Code runs the full SEO pipeline with eight skills that chain together into a content engine.

How to Install

npx goose-skills install seo-domain-analyzer seo-traffic-analyzer site-content-catalog seo-content-audit seo-opportunity-finder topical-authority-mapper programmatic-seo-planner seo-content-engine --claude

Works with Claude Code, Codex, and Goose.

How It Works

Step 1: Analyze Your Domain Foundation

Using the seo-domain-analyzer skill, Claude examines your domain authority, backlink profile, and current keyword rankings.

The seo-traffic-analyzer skill layers on traffic pattern analysis – which pages drive visits, where traffic is trending up or down, and which keywords are gaining or losing ground.

Step 2: Catalog Your Existing Content

The site-content-catalog skill crawls your site and inventories every page – titles, meta descriptions, word counts, headings, internal links.

Step 3: Run the Full SEO Audit

Using the seo-content-audit skill, Claude combines domain analysis, traffic data, and content inventory into a comprehensive audit identifying broken meta tags, thin content, cannibalization, and internal linking gaps.

Step 4: Find Keyword Opportunities

The seo-opportunity-finder skill identifies gaps – keywords your competitors rank for that you don't, long-tail variations, unanswered questions, and low-difficulty keywords with meaningful volume.

Step 5: Map Your Topical Authority

Using the topical-authority-mapper skill, Claude organizes opportunities into topic clusters – pillar pages surrounded by supporting content.

Step 6: Plan Programmatic Content

The programmatic-seo-planner skill designs template-based page strategies for high-volume opportunities – hundreds of pages from a single template.

Step 7: Or – Run the Full Engine

The seo-content-engine playbook chains audit, gap analysis, content calendar, and drafting into one automated pipeline.

What You Walk Away With

A complete SEO audit – every issue identified with severity and fix
A keyword opportunity map – gaps, competitors' advantages, and quick wins
Topic cluster architecture – pillar pages and supporting content mapped
A programmatic content plan – templates for scaling to hundreds of pages
A monthly content calendar – what to write, in what order

Automate with Goose Automations

Schedule monthly:

Claude re-audits your site for new issues
Refreshes the keyword opportunity analysis
Updates the content calendar with new priorities
Flags content that's declining and needs refreshing

Get Started

Browse more packs on the Gooseworks Skills Library. View the source on GitHub.

SEO Content Engine: 8 Skills That Build Topical Authority on Autopilot