A quarter of all Google searches now show AI Overviews. Nearly a third of US users search through ChatGPT, Perplexity, or Gemini instead of Google entirely. And visitors who find you through AI search convert at 4-5x the rate of traditional search visitors. This is already the highest-converting discovery channel most companies aren't optimizing for.
The gap is massive. 70% of organizations say AI search visibility will be critical to their strategy — but only 20% have started doing anything about it. That means the companies who move now don't just get visibility. They get it with almost no competition. Claude runs the full audit — traditional SEO gaps, AI search visibility across six engines, site readability scoring, and content creation to close both gaps simultaneously.
How Claude Helps You Build This
Instead of treating SEO and AI search as separate problems, Claude audits both in one workflow. It finds where competitors outrank you in Google, checks whether AI engines mention your brand when customers ask relevant questions, identifies why they don't, and creates content structured to close both gaps at once.
To do this, Claude uses three tools:
- seo-content-audit — runs a full site audit covering content inventory, domain analysis, competitive gap mapping, and brand voice extraction.
- Goose AEO — open-source toolkit that queries six AI engines (Perplexity, ChatGPT, Gemini, Grok, Claude, DeepSeek) with questions your customers ask, then analyzes responses for brand mentions, sentiment, competitor rankings, and citations.
- content-asset-creator — generates content structured to rank in traditional search and get cited by AI engines, based on the specific gaps identified.
You provide your domain and 3-5 competitors. Claude runs the audit and builds the plan.
The Workflow
Step 1: Audit your current SEO position
Using the seo-content-audit skill, Claude runs a full inventory of your site:
- What pages you have and what they rank for
- Where competitors outrank you on queries that matter
- Content gaps — queries your ICP searches that you have no page for
- Domain authority and backlink profile compared to competitors
This gives you the traditional search baseline. Most companies stop here. The next step is where the real gap lives.
Step 2: Check your AI search visibility
Using Goose AEO, Claude generates 50-100 questions your potential customers would ask AI search engines — then queries Perplexity, ChatGPT, Gemini, Grok, Claude, and DeepSeek with each one.
For every query, Claude analyzes:
- Whether your brand gets mentioned in the AI response
- Where you appear relative to competitors (first mention, middle, not at all)
- The sentiment of how you're described
- Which sources the AI engine cites
The output is a visibility scorecard across all six engines. Most companies discover they're invisible in AI search even when they rank well in Google — because AI engines cite different sources and weight different signals.
Step 3: Find the gaps between SEO and AI visibility
Claude cross-references your SEO audit with your AI visibility scorecard to surface three types of gaps:
- You rank in Google but AI engines don't cite you — your content exists but isn't structured for AI consumption
- Competitors appear in AI responses but you don't — they have content on topics you haven't covered
- Neither you nor competitors appear — open territory you can own first
Each gap gets categorized by priority: high-intent queries where you're missing from AI responses are the highest priority because those are the searches where buyers are actively evaluating.
Step 4: Audit your site for AI readability
Using Goose AEO's audit command, Claude scores every page on your site for how well AI engines can parse and cite it. Pages that rank well in Google can still be invisible to AI if they:
- Lack clear, direct answers to specific questions
- Bury key information inside complex page layouts
- Don't use structured data that AI engines rely on
- Have thin content that doesn't demonstrate expertise
Claude flags exactly which pages need restructuring and what to change on each one.
Step 5: Create content that closes both gaps
Using the content-asset-creator skill, Claude writes content designed to rank in traditional search AND get cited by AI engines:
- Direct-answer structure — clear, authoritative answers to specific questions (what AI engines pull from)
- Keyword targeting — optimized for the traditional search queries identified in the SEO audit
- Depth and expertise signals — detailed enough that AI engines treat it as a credible source
- Fresh data — AI engines favor recently published content with current information
Claude prioritizes content for the highest-intent gaps first. Each piece targets a specific query where you're currently invisible.
Step 6: Set up ongoing visibility monitoring
Goose AEO tracks your visibility over time with a local dashboard. Claude sets up recurring runs so you can see:
- Which new content is getting cited by AI engines
- Whether your visibility score is improving across providers
- New queries where competitors appear and you don't
- Changes in how AI engines describe your brand
AI search visibility compounds the same way SEO does — but right now, there's almost no competition. The companies monitoring and optimizing today will own the citations that are nearly impossible to displace once established.
What You Walk Away With
After running this workflow, you have:
- An SEO baseline — full site audit with competitive gaps and ranking opportunities
- An AI visibility scorecard — how your brand appears across six AI engines, query by query
- A prioritized gap list — specific queries where you're invisible in AI search, ranked by buyer intent
- AI-readability scores — every page on your site scored for how well AI engines can parse it
- Gap-closing content — pages structured to rank in Google and get cited by AI engines simultaneously
- Ongoing monitoring — a dashboard tracking your visibility over time
Why This Matters
Traditional SEO took years to become competitive. AI search visibility is at the stage where early movers have an outsized advantage — the field is wide open because most companies haven't started. Visitors from AI search convert at 4-5x the rate of traditional search, and citation positions in AI engines are far harder to displace once established than Google rankings.
This workflow gives you visibility across both channels from a single audit. The companies running this now won't just rank — they'll be the default answer when AI engines respond to their customers' questions.
Audit your AI search visibility with Gooseworks