Why Skill for competitor monitoring?
What did your competitor ship last week?
Most teams find out about competitor moves the worst way possible: a prospect mentions it on a sales call. "Oh, you haven't seen their new pricing?"
Competitive monitoring isn't hard. It's just tedious to do consistently across blogs, LinkedIn, Twitter, Reddit, review sites, and ad libraries — for 3+ competitors — every week.
That's why we built the competitor-monitoring-system skill in the Goose Skills Library.
It sets up an always-on competitive radar and delivers a weekly briefing to your team — what changed, what it means, and what to do about it.
Here's how to use this with Claude
You can install this Skill to use it with Claude Code:
npx goose-skills install competitor-monitoring-system --claude
#Installs to: ~/.claude/skills/competitor-monitoring-system/
Alternatively, you can use it directly with Goose using Skills Library: https://skills.gooseworks.ai/skills/competitor-monitoring-system
Next, provide the following to your Claude Code:
- Your top 3-7 competitors — names and websites
- LinkedIn profiles of their founders and key executives
- Their review page URLs (G2, Capterra, etc.)
- Their ad library pages (Meta Ad Library, Google Ads Transparency)
- How often you want reports — weekly or bi-weekly
Here's how it works:
1. Creates a baseline intelligence report
- On first run, Claude Code does a deep dive on each competitor — website positioning, current pricing, product capabilities, recent blog posts, social presence, active ad campaigns, and review sentiment.
- You get a competitor profile for each one
- This baseline becomes the reference point. Every future report measures what changed against this snapshot.
2. Monitors their blog and content
- Scrapes competitor blogs on your set cadence.
- Flags new posts and categorizes them: feature announcement, case study, thought leadership, hiring update, partnership.
- A new case study tells you which customer segment they're targeting. A feature launch tells you where they're investing. A hiring post tells you what they're building next.
3. Watches their founders and executives on LinkedIn
- Tracks what their leadership is posting, sharing, and commenting on.
- Founders often telegraph strategy on LinkedIn weeks before it hits the blog. A CEO posting about "enterprise readiness" three times in a month? They're going upmarket.
- Flags shifts in messaging or new themes that appear across multiple executives.
4. Scans Reddit and Twitter for mentions
- Monitors relevant subreddits and Twitter/X for mentions of each competitor.
- Not just their official accounts — what real users and prospects are saying about them. Complaints, praise, comparisons, migration stories.
- A sudden spike in negative mentions? That's intelligence your sales team can use this week.
5. Tracks their ad campaigns
- Pulls current Meta and Google ads for each competitor.
- Compares against the baseline — new campaigns, paused campaigns, messaging shifts.
- When a competitor starts running ads about a feature they just launched, you know exactly what angle they're pushing to win deals.
6. Monitors review sentiment
- Checks G2, Capterra, and other review platforms for new reviews.
- Flags changes in sentiment — new complaints, recurring themes, star rating shifts.
- Fresh negative reviews are the most actionable signal: they tell you exactly what prospects will hear when they do their own research.
The Weekly Briefing
What lands in your inbox every Monday morning is a consolidated digest organized by competitor:
- What they shipped — new features, product updates, blog announcements
- What they said — LinkedIn posts, messaging shifts, new positioning
- What people said about them — Reddit mentions, Twitter sentiment, new reviews
- What they're spending on — new ad campaigns, hooks they're testing, landing page changes
- What it means for you — recommended actions: update your battlecard, adjust your positioning, brief your sales team on a specific change
Your team walks into the week knowing exactly what the competitive landscape looks like — not from memory, not from guessing, from a structured report based on real data.
Automate it with Goose Automations
The real power is running this on autopilot. Set up Goose Automations to execute the monitoring system on a weekly schedule. Every Monday before your team wakes up, Goose scans all channels for all competitors and delivers the briefing.
When something big happens — a competitor launches a major feature, gets a wave of negative reviews, or shifts their pricing — it shows up in the next briefing automatically. You hear about it before your prospects do.
Set up your competitive radar
The competitor monitoring system is free and open-source in the Goose Skills Library.
Install it at skills.gooseworks.ai, point it at your top competitors, and get your first baseline report.
Runs in Claude Code, Codex or any AI agent