Account-Based Marketing Without the Six-Figure Platform
ABM platforms like 6sense and Demandbase cost $50–100K per year. They're built for enterprise teams with dedicated ops people.
But the core ABM motion is straightforward: pick your target accounts, research them deeply, find the right contacts, and send outreach that proves you understand their business. Claude Code handles this with seven skills that chain into a complete ABM workflow.
How to Install
npx goose-skills install icp-identification tam-builder company-contact-finder buyer-persona-generator icp-website-audit battlecard-generator cold-email-outreach --claude
Works with Claude Code, Codex, and Goose.
How It Works
Step 1: Define Your ICP
Using the icp-identification skill, Claude walks you through a structured ICP definition – what company characteristics predict success, which roles decide, what triggers indicate they're in-market.
Step 2: Size Your Market
The tam-builder skill sizes your Total Addressable Market and segments accounts by tier (best fit, good fit, stretch).
Step 3: Audit Target Account Websites
Using the icp-website-audit skill, Claude analyzes each target's website for signals that confirm fit – products, markets, problems, language.
Step 4: Find Decision-Maker Contacts
The company-contact-finder skill identifies the right people at each qualified account with verified email and LinkedIn profile.
Step 5: Generate Buyer Personas
Using the buyer-persona-generator skill, Claude creates detailed personas for each buying role – what they care about, their daily reality, likely objections.
Step 6: Build Account-Specific Battlecards
The battlecard-generator skill creates a battlecard for each target account covering background, why they need your product now, decision makers, objections with counter-positioning, and recommended messaging.
Step 7: Launch Targeted Outreach
Using the cold-email-outreach skill, Claude drafts hyper-targeted sequences. Every email references specific intelligence from the battlecard – not "I noticed your company is growing" but specific pain points backed by research.
What You Walk Away With
- A refined ICP document – reusable criteria for all downstream steps
- TAM sizing – total market quantified with tier-based prioritization
- Qualified account list – website-audited, confirmed ICP fit
- Decision-maker contacts – verified email and LinkedIn per target
- Buyer personas – per-role profiles that inform messaging
- Account battlecards – intelligence cards with positioning and objection handling
- Targeted outreach sequences – grounded in real account research
Automate with Goose Automations
Schedule quarterly ABM refreshes:
- Claude re-audits target accounts for new signals
- Updates battlecards with fresh intelligence
- Identifies new contacts who've joined target accounts
- Drafts refreshed outreach for the next campaign wave
Get Started
npx goose-skills install icp-identification tam-builder company-contact-finder buyer-persona-generator icp-website-audit battlecard-generator cold-email-outreach --claude
Browse more packs on the Gooseworks Skills Library. View the source on GitHub.