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The Gooseworks Skills Library

Growth superpowers forClaude Code

Install 200+ growth skills and data APIs into your own AI agent — for prospecting, research, competitor intel, content, ads, and design. One command to install them all.

claude — gooseworks-app
claude --dangerously-skip-permissionsv2.1.120 · Claude Max · Opus 4.7 (1M context)~/dev/gooseworks-app git:(dev)

For your AI agent

200+ growth skills and APIs

Give Claude Code, Cursor, or Codex instant access to skills for prospecting, research, competitor intel, content, and design.

Browse all skills

$ npx gooseworks install --all

✓ Resolved 200+ skills

✓ Connected 100+ data APIs

✓ Ready in Claude, Cursor, Codex

→ try: /gooseworks find leads

No. We install a single meta-skill, /gooseworks. That skill searches for the other skills and APIs as you need them, so your agent's context window stays free. To use any skill, just invoke /gooseworks and ask for what you want.

You usually don't need to know! Just ask /gooseworks and let Goose figure out the best skill to use for whatever you're trying to achieve.

Most skills are free. The ones that use an external data provider or API (for example, lead enrichment, social scraping, or influencer discovery) require credits to run. We give you 1,000 credits free when you sign up for an account.

The skills work best with coding agents like Claude Code, Codex, Cursor, OpenClaw, and Hermes — we recommend Claude Code for the best results. With the Claude and ChatGPT apps, some features work through the MCP server, but not everything is available there.

The MCP server connects your agent to a Gooseworks workspace, where you can manage files, configure automations, store a brand kit, generate ad creatives, and more. Think of Gooseworks as a workspace for your agent — the MCP lets your agent interact with that workspace.

The full library

Pick a category, browse the skills

Open a folder to filter the 200+ skills below — or search across everything.

Show atomsAtoms are low-level skills that you will rarely use directly. Usually, you can just tell /gooseworks what you want to do and let Gooseworks plan the best skills to use.
102 skills

Remix Graphic Ad From Reference

Recreate a static graphic ad (Pinterest pin, IG/FB feed image, poster) from a reference image, swapping in a new brand's product and new copy while keeping the reference's layout, composition, and visual energy. ALWAYS generated with GPT Image 2 in edit-the-reference mode (fal-ai/gpt-image-1/edit-image, a billed FAL generation); the HTML/goose-graphics overlay is only an optional text-finishing step, never the generator. The static-graphics counterpart to the video remix-ad skill; this is what the app calls when a user picks a reference ad and wants it for their own product.

Extract Source Sample

Given the path to a finished content-goose ad-run folder, extract everything that defines that ad — recipe shot list, VO script, characters, voices, world, atom-skills, master mp4 — and emit a `source-sample.json` in the exact shape the `upload-ad-sample` skill writes to the Goose Ads library. Also links every character and voice to the central character library at `<repo-root>/assets/character-library/` (repo-root derived from the run-dir, not a hardcoded path), and if a character isn't in the library yet, adds it first then links. Use when the user wants to remix one of their existing ads — this skill produces the source JSON that the script-rewriting step and `remix-ad` consume.

Brand Research

Kickoff research for a brand you haven't worked on before — web research, existing-ad analysis from the Meta Ad Library, editorial-grammar profiling, sourced + AI-generated brand assets, hook/CTA libraries, and an ad concept brief. Produces one reusable brand-context pack (brand-summary, visual-identity, competitors, audience, existing-ads, brand-grammar, an asset manifest, and a concept brief) in a single pass. Use when starting on a brand the workspace hasn't touched.

Meta Ads Analyzer

Diagnose Meta Ads campaign performance using Meta's actual system mechanics — Breakdown Effect, Learning Phase, Auction Overlap, Pacing, and Creative Fatigue — and produce structured, testable recommendations that avoid judging segments by average CPA instead of marginal efficiency.

Meta Ad Policy Checker

Pre-flight policy check for Meta ads. Takes ad copy plus advertiser context, resolves and fetches the relevant Meta transparency-center policy pages at runtime, and returns a Pass / Fix Required / Block verdict with cited findings and rewrites.

Ad Lead Quality Analyzer

For paid lead-gen and participant-recruitment ads, replaces vanity CPA with true CAC per qualified lead by joining ad-platform data with downstream funnel events, surfaces tracking gaps, and classifies every creative into Scale / Keep / Investigate / Cut.

Setup Outreach Campaign Smartlead

Set up a complete outbound email campaign in Smartlead. Asks the user for campaign goal, audience, messaging, schedule, and mailbox allocation. Creates the campaign, adds leads, saves email sequences, sets schedule, and assigns available mailboxes. Use when a user wants to launch email outreach via Smartlead.

ICP Website Review

Evaluate a website, landing page, content, or any online asset through the eyes of pre-built synthetic ICP personas. Loads personas from buyer-persona-generator output, then runs them against target URLs. Supports three modes: structured scorecard, freeform focus group, and head-to-head competitive comparison. Reusable — run against the same site after changes, or against new content anytime.

Customer Story Builder

Take raw customer inputs — interview transcripts, survey responses, Slack quotes, support tickets, review excerpts — and generate a structured case study draft with problem/solution/result narrative, pull-quotes, metric callouts, and multi-format outputs (full case study, one-pager, social proof snippet, sales deck slide). Pure reasoning skill. Use when a product marketing team has customer signal but no time to write the story.

Competitor Content Tracker

Monitor competitor content across blogs, LinkedIn, and Twitter/X on a recurring basis. Surfaces new posts, trending topics, and content gaps you can own. Chains blog-feed-monitor, linkedin-profile-post-scraper, and twitter-mention-tracker. Use when you want a weekly digest of what competitors are publishing and which topics are generating engagement.

Social Kit

End-to-end composite that turns a single brief into voice-tuned X post variants, LinkedIn post variants, and a matching social graphic. Orchestrates create-x-content + create-linkedin-content + goose-graphics in one invocation. Asks about graphic format when not specified, with heuristic-driven recommendations.

Goose Graphics Create Style

End-to-end skill that turns a single reference image into a published Gooseworks style — analyzes the image, drafts the slim style spec, renders a hero example plus 2-3 additional formats via Playwright, writes the `gooseworks-style.json` manifest, and publishes via `npx gooseworks styles publish` so other agents can discover it. Mirrors goose-graphics-create-format but for styles.

Goose Graphics Create Format

Creates a new graphics format spec (custom canvas dimensions + content rules) and publishes it to the Gooseworks library so any agent can render against it. Use when the existing community formats (carousel, story, infographic, slides, poster, chart, tweet, plus community additions) don't fit the user's canvas — e.g., LinkedIn banner 1584×396, story cover 1080×1920, event flyer 8.5×11in. Mirrors goose-graphics-create-style but for formats.

LinkedIn Message Writer

Research LinkedIn profiles and write personalized messages for any LinkedIn message type — connection requests, InMails, DMs, message requests, post comments, and comment replies. Takes LinkedIn URLs as input, researches each person (profile data + recent posts via Apify), and generates messages tailored to each lead's background, interests, and recent activity. Exports tool-ready CSVs for Dripify, Expandi, Botdog, PhantomBuster, or generic format. No LinkedIn cookies or login required.

Job Scraper

Search for job postings across LinkedIn and Indeed. Use when users want to find open roles, monitor hiring signals, identify companies hiring for specific positions, or research competitor hiring activity. Returns job title, company, location, salary, description, seniority level, and direct apply URLs. No login or cookies required.

Goose Graphics

Portable visual skill pack for the Agent Skills ecosystem (Claude Code, Claude Desktop, Claude Cowork, Claude Design, Goose, Cursor, Codex). Discovers community-published styles + formats via the gooseworks CLI, runs an extract-style workflow on reference images, and exports rendered PNGs via Playwright.

Generate Voice Guide

Generate a personal voice guide for X (Twitter) and/or LinkedIn by scanning a user's past posts and iteratively refining with sample-and-feedback loops. Produces a structured markdown voice guide that sibling skills (create-x-content, create-linkedin-content) consume to draft in-voice posts. Different from brand-voice-extractor, which analyses company blogs/landing pages — this skill is for personal social voice.

Create X Content

Draft voice-tuned X (Twitter) post variants from a free-form brief. Reads a personal voice guide (generated via generate-voice-guide), produces 2–5 variants with distinct framings (simple-howto, problem-first, hype, mechanism-breakdown, etc.), and self-checks against the voice guide's banned phrases before returning.

Create LinkedIn Content

Draft voice-tuned LinkedIn post variants from a free-form brief. Reads a personal voice guide (generated via generate-voice-guide), produces 2–5 variants with distinct framings, applies LinkedIn-specific defaults (arrow bullets, "why this matters" beat, 150–500 words), and self-checks against the voice guide's banned phrases before returning.

Create Dashboard

Create a custom web dashboard (React + Vite + Express) inside your sandbox to visualize the agent's Turso database. The dashboard is served on port 3847 and the user sees it live in the "App" tab in Gooseworks. Use when the user asks for a dashboard, visualization, chart, metric view, or any custom UI powered by their agent's data.

Competitor Ad Intelligence

Scrape competitor ads from Meta Ad Library and Google Ads Transparency Center, analyze creative patterns (hooks, formats, CTAs), reverse-engineer landing page funnels, and produce a strategic teardown with vulnerability analysis and counter-play recommendations. Use when you need to understand the competitive ad landscape, find new creative directions, or identify weaknesses in a competitor's paid strategy.

Buyer Persona Generator

Research a company's ideal customer profiles and build detailed synthetic buyer personas. Identifies 4-6 distinct buyer segments through web research, then creates rich, realistic personas with demographics, motivations, skepticism profiles, decision criteria, and language patterns. Use when you need to understand who your buyers are at a deep level — their motivations, objections, and how they evaluate solutions.

AEO

Check and improve your brand's visibility across AI search engines (ChatGPT, Perplexity, Gemini, Grok, Claude, DeepSeek). Set up tracking, run visibility analyses, audit your website for AI readability, and get actionable recommendations. Uses the npx goose-aeo@latest CLI.

Signal Detection Pipeline

Detect buying signals from multiple sources, qualify leads, and generate outreach context

SEO Content Engine

Build and run an SEO content engine: audit current state, identify gaps, build keyword architecture, generate content calendar, draft content.

Outbound Prospecting Engine

End-to-end outbound prospecting: detect intent signals, research companies, find decision-maker contacts, personalize messaging, launch campaign.

Event Prospecting Pipeline

Find attendees at conferences/events, research their companies, qualify against ICP, and launch outreach

Competitor Monitoring System

Set up and run ongoing competitive intelligence monitoring for a client. Tracks competitor content, ads, reviews, social, and product moves.

Voice Of Customer Synthesizer

Aggregate customer feedback from multiple sources — support tickets, NPS comments, Slack messages, G2 reviews, call transcripts, survey responses — into a unified VoC report with theme clustering, sentiment analysis, trend detection, and actionable recommendations for product, marketing, and CS teams. Chains review-site-scraper for public review data.

Trending Ad Hook Spotter

Monitor Twitter/X, Reddit, LinkedIn, and Hacker News for trending narratives, viral posts, and hot-button topics in your space. Maps trends to ad hook opportunities with timing urgency scores. Tells you what to run ads about right now while the topic is hot.

Topical Authority Mapper

Map complete topic clusters for any subject area — hub pages, spoke articles, supporting content, internal linking architecture. Identifies content gaps, priority order, and builds a structured content calendar. Produces topic maps that build genuine topical authority, not random blog posts.

Sponsored Newsletter Finder

Discover newsletters in a target niche relevant to your ICP, evaluate audience fit, estimate reach and CPM, and output a ranked shortlist of sponsorship opportunities. Uses web search to find newsletters, then scores each against ICP alignment criteria. Use when a marketing team wants to reach an existing engaged audience for less than the cost of building their own, or when testing a new channel before committing.

Sequence Performance

Email campaign/sequence performance review composite. Pulls campaign data (sends, opens, replies, bounces), reads actual email copy and subject lines, analyzes reply content (objections, positive interest, questions), and produces a diagnostic report covering quantitative metrics, copy quality, lead quality, and actionable recommendations. Tool-agnostic — works with Smartlead (MCP), Instantly, Outreach, Lemlist, Apollo, or CSV data.

SEO Opportunity Finder

Find quick-win SEO content opportunities by comparing your site's existing content against competitor keyword rankings. Chains site-content-catalog and seo-domain-analyzer to build a content inventory, then identifies gaps — topics competitors rank for that you don't cover yet. Outputs a prioritized list of posts to write or update. Use when a seed/Series A team wants to start winning organic traffic without guessing.

Sales Coaching

AI sales coach composite. Analyzes all available sales data — email campaigns, call recordings/transcripts, reply patterns, pipeline outcomes — to identify what the user does well, where they struggle, and how to improve. Finds patterns in top-performing emails, winning call techniques, successful objection handles, and deal progression. Produces personalized coaching recommendations based on their specific product, market, and selling style. Tool-agnostic.

Sales Call Prep

Pre-sales-call intelligence composite. Deep dives on the person AND their company before a sales call, then maps findings to your product to generate talking points, objection prep, and a call strategy. Goes beyond generic attendee research — this is sales-specific intelligence that helps SDRs, AEs, and founders walk into calls with a plan. Tool-agnostic — works with any CRM, research source, and calendar.

Review Intelligence Digest

Scrape G2, Capterra, and Trustpilot reviews for your product and competitors, then extract recurring themes, objections, proof points, and exact customer language for use in messaging. Chains review-site-scraper with LLM analysis. Produces a weekly or monthly digest that feeds directly into copywriting, positioning, and sales enablement. Use when a marketing team needs to ground messaging in real customer language.

Programmatic SEO Spy

Reverse-engineer how competitors do programmatic SEO. Detects URL pattern clusters (vs/, integrations/, for-{industry}/), estimates page count per pattern, analyzes template quality, infers which patterns actually drive traffic, and identifies gaps you can exploit. Outputs a competitive pSEO landscape report.

Programmatic SEO Planner

Identify programmatic SEO page patterns worth building for your product — vs/ pages, integrations/, for-{industry}/, alternatives-to/, use-cases/ — and design the template structure, data model, and priority order. Outputs a complete pSEO blueprint with URL patterns, title templates, content frameworks, and data sources per variable.

Pipeline Review

Pipeline analysis composite. Pulls deal/meeting data from any CRM or tracking system, analyzes the pipeline over a user-defined period (weekly, fortnightly, monthly, quarterly), and produces both an executive summary and a detailed diagnostic report. Covers volume, qualification rates, source effectiveness, stage velocity, stuck deals, and actionable recommendations. Tool-agnostic — works with any CRM (Salesforce, HubSpot, Pipedrive, Close, Supabase, CSV).

Paid Channel Prioritizer

For founders who don't know where to start with paid ads. Analyzes ICP, competitor ad presence, budget constraints, and product type to recommend which 1-2 paid channels to start with and provides a 90-day ramp plan. Prevents the common mistake of spreading a small budget across too many platforms.

Newsletter Signal Scanner

Subscribe to and scan industry newsletters for buying signals, competitor mentions, ICP pain-point language, and market shifts. Parses incoming newsletter emails via AgentMail, matches against keyword campaigns, and delivers a weekly digest of actionable signals. Use when a marketing team wants to turn newsletter subscriptions into an ongoing intelligence feed without manual reading.

Newsletter Monitor

Scan an AgentMail inbox for newsletter signals using configurable keyword campaigns. Extracts matched keywords, context snippets, and company mentions from incoming emails. Use for monitoring accounting industry newsletters for buying signals like acquisitions, migrations, and staffing news.

News Signal Outreach

End-to-end news-triggered signal composite. Takes any piece of news — an article, LinkedIn post, tweet, announcement, event, trend, regulation, product launch, acquisition, layoff, expansion, or any other public event — and evaluates whether the companies or people mentioned are ICP fits. If yes, identifies the connection between the news and your product, finds the right people to contact, and drafts personalized outreach using the news as the hook. Tool-agnostic. Accepts both company-level and person-level news triggers. AUTO-TRIGGER: Load this composite whenever a user shares a URL (LinkedIn post, article, tweet, blog post) or mentions a company/person they "came across", "saw", or "found" from any external source and asks about relevance, fit, ICP match, or whether to reach out. The user does NOT need to explicitly say "outreach" — any signal evaluation request from an external source triggers this.

Meta Ads Campaign Builder

End-to-end Meta Ads campaign builder for Facebook and Instagram. Takes ICP + objective, generates audience targeting recommendations, ad set structure, copy framework per placement, and exports as a campaign brief or structured CSV. Focused on campaign architecture, not creative generation.

Messaging Ab Tester

Generate 3-5 messaging variants for a value proposition, design structured A/B tests, and analyze results to determine which framing resonates most with ICP. Tests can run via LinkedIn organic posts, cold email subject line splits, or both. Pure reasoning for variant generation and analysis — the user deploys the tests through their own tools. Use when a team can't decide between messaging angles and needs data, not opinions.

Meeting Brief

Daily meeting preparation system that checks your calendar each morning, deeply researches external attendees (LinkedIn, company info, GitHub, past notes), and sends you personalized briefs via email (1 per person). Use when you want automated preparation for upcoming meetings with context about each person you're meeting.

Leadership Change Outreach

End-to-end leadership change signal composite. Takes any set of companies, detects recent leadership changes (new VP+, C-suite hires and promotions), evaluates relevance to your product, and drafts personalized outreach. Uses Apollo People Search (free) for fast detection + Apollo Enrichment (1 credit/person) for employment history, start dates, LinkedIn URLs, and verified emails.

Launch Positioning Builder

Research competitors, analyze their messaging, and generate a positioning document with category definition, differentiation claims, value propositions, and proof points. Chains web research, competitor site analysis, and review mining to produce a positioning doc ready for website copy and sales deck use. Use when a product marketing team needs to define or refresh positioning ahead of a launch, rebrand, or competitive shift.

KOL Content Monitor

Track what key opinion leaders (KOLs) in your space are posting on LinkedIn and Twitter/X. Surfaces trending narratives, high-engagement topics, and early signals of emerging conversations before they peak. Chains linkedin-profile-post-scraper and twitter-mention-tracker. Use when a marketing team wants to ride trends rather than create them from scratch, or when a founder wants to know which topics are resonating with their audience.

Inbound Lead Triage

Triages all inbound leads from a given period — demo requests, free trial signups, content downloads, webinar registrations, chatbot conversations. Classifies by urgency, qualifies against ICP, enriches with context, and produces a prioritized action queue with recommended response for each lead. Tool-agnostic — works with any CRM, form tool, or lead source.

Inbound Lead Qualification

Qualifies inbound leads against full ICP criteria — company size, industry, use case fit, role/seniority of the person. Checks CRM and existing customer base for duplicates and existing relationships. Outputs a scored CSV with qualification status, reasoning, and pipeline overlap flags. Tool-agnostic — works with any CRM, enrichment tool, or data source.

Inbound Lead Enrichment

Fills in missing data for inbound leads — researches the company, identifies the person's role and seniority, finds other stakeholders at the company, checks for existing CRM relationships, and updates the lead record. Produces enriched lead data ready for qualification or outreach. Tool-agnostic.

Hiring Signal Outreach

End-to-end hiring signal composite. Takes any set of companies, detects job postings that your product augments or replaces, finds relevant people (the hiring manager, buyers, champions, users), and drafts personalized outreach using the job role as the hook. Tool-agnostic — works with any company source, job board, contact finder, and outreach platform.

Help Center Article Generator

Take support ticket clusters, FAQ patterns, product documentation, or feature specs and generate structured help center articles with step-by-step instructions, screenshot placeholders, troubleshooting sections, and related article links. Batch mode generates multiple articles from a ticket export. Pure reasoning skill.

Google Search Ads Builder

End-to-end Google Search Ads campaign builder. Performs deep keyword research (competitor SEO, review language mining, Reddit/HN community terminology, site audit), builds keyword architecture with funnel mapping and intent classification, creates ad group structure, generates headline/description variants, builds negative keyword lists, recommends bid strategy, and exports a campaign-ready CSV for Google Ads Editor import.

Get Qualified Leads From Luma

End-to-end lead prospecting from Luma events. Searches Luma for events by topic and location, extracts all attendees/hosts, qualifies them against a qualification prompt, outputs results to a Google Sheet, and sends a Slack alert with top leads. Use this skill whenever someone wants to find qualified leads from events, prospect event attendees, or run an event-based lead gen workflow. Also triggers for "find people at events and qualify them" or "who's attending X events that matches our ICP."

Funding Signal Outreach

End-to-end funding signal composite. Takes any set of companies, detects recent funding events, qualifies against your company context, finds relevant people (buyers, champions, users), and drafts personalized outreach. Tool-agnostic — works with any company source, contact finder, and outreach platform.

Funding Signal Monitor

Monitor web sources for Series A-C funding announcements. Aggregates signals from TechCrunch, Crunchbase (via web search), Twitter, Hacker News, and LinkedIn. Filters by stage, amount, and industry. Returns qualified recently-funded companies ready for outreach.

Feature Launch Playbook

Take a new feature or product update and generate the full launch kit: changelog entry, email announcement, LinkedIn post variants, in-app banner text, Twitter/X thread, and internal sales enablement one-pager. Pure reasoning skill that chains product context with audience-specific copy generation. Use when a product marketing team needs to turn a feature spec into launch-ready assets fast.

Expansion Signal Spotter

Monitor existing customer accounts for upsell and cross-sell signals: team growth on LinkedIn, new job postings, product usage patterns, funding announcements, and public company news. Produces a weekly expansion opportunity list with context and talk tracks. Chains web search, LinkedIn profile monitoring, and job posting detection.

Disqualification Handling

Handles disqualified and near-miss inbound leads gracefully. Drafts polite rejection emails, referral requests (right company wrong person), and nurture routing (future fit). Ensures no inbound lead gets ignored and every disqualification preserves the relationship. Tool-agnostic.

Customer Win Back Sequencer

For churned accounts, research what has changed since they left — new funding, team growth, competitor dissatisfaction, product updates that address their pain — then assess re-engagement potential and generate a personalized win-back email sequence with timing recommendations. Chains web research and LinkedIn monitoring with email sequence generation.

Content Brief Factory

Generate detailed, differentiated content briefs at scale. Each brief includes SERP analysis, competing page breakdown, unique angles from real customer language (reviews, Reddit), internal linking plan, and SERP feature targets. Batch mode produces 10-50 briefs in one run. Crushes generic "keyword density" briefs from tools like Surfer or Clearscope.

Competitive Pricing Intel

Monitor competitor pricing pages via live web scrape and Web Archive snapshots. Track plan changes, tier restructuring, new pricing models, and feature gating shifts. Produces a pricing comparison matrix and flags when a competitor changes packaging. Use when a product marketing team needs to stay current on competitive pricing or when preparing for a pricing change of their own.

Churn Risk Detector

Scan support tickets, Slack channels, NPS scores, and usage patterns to flag accounts showing early churn indicators. Produces a weekly risk scorecard with severity tiers, root cause hypotheses, and suggested save plays per account. Designed for seed/Series A teams where the founder or a single CSM manages all accounts manually.

Champion Move Outreach

End-to-end champion/buyer/user job change signal composite. Takes a set of known people (past buyers, champions, power users), detects when they move to a new company, researches the new company for ICP fit, and drafts personalized outreach leveraging the existing relationship. Tool-agnostic — works with any people source, detection method, and outreach platform.

Campaign Brief Generator

Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and small GTM teams who aren't professional marketers but need to run focused campaigns. No scripts — pure reasoning.

Battlecard Generator

Research a specific competitor across their website, reviews, ads, social presence, and pricing — then produce a structured sales battlecard with positioning traps, objection handlers, landmine questions, and win/loss themes. Chains web research, review mining, and ad intelligence. Use when sales needs competitive ammo or when entering a new market with established incumbents.

Ad To Landing Page Auditor

Analyze the message match between your ads and landing pages. Checks if the promise in the ad copy carries through to the landing page headline, body, and CTA. Flags disconnects that kill conversion rates. Works with Google, Meta, and LinkedIn ads.

Ad Campaign Analyzer

Analyze ad campaign performance data (Google, Meta, LinkedIn) to identify what's working, what's wasting budget, and specific cut/scale/test recommendations. Runs statistical analysis, funnel diagnostics, and multi-channel budget reallocation with specific dollar-amount shift recommendations and scenario modeling.

Ad Angle Miner

Mine the highest-converting ad angles from customer reviews, Reddit complaints, support tickets, and competitor ads. Extracts actual pain language, competitor weaknesses, and outcome phrases that real buyers use. Outputs a ranked angle bank with proof quotes and recommended ad formats per angle.

ICP Website Audit

End-to-end website audit through ICP eyes. Builds synthetic personas (if they don't already exist), runs a structured scorecard review of the client's site, then runs a head-to-head competitive comparison against top competitors. Produces a single consolidated report with persona feedback, competitive positioning, and prioritized recommendations. The complete "how do our buyers actually experience our site vs the competition?" workflow.

Company Current Gtm Analysis

Comprehensive GTM analysis of any target company. Researches what a company is currently doing across all go-to-market dimensions — content/blog, founder LinkedIn activity, SEO/traffic, hiring signals, social/community presence, customer acquisition channels, podcast appearances, review sites, competitive positioning, and partnerships. Produces a structured report identifying what's working, what's missing, and where white space exists for new strategies. Use before designing GTM strategies for a client or prospect.

Industry Scanner

Daily industry intelligence scanner. Scans web, social media, news, blogs, and communities for industry-relevant events, trends, and signals. Produces a comprehensive intelligence briefing plus strategic GTM opportunity ideas. Orchestrates existing scraping skills — does not reimplement data collection.

SEO Content Audit

Comprehensive SEO footprint analysis. Catalogs all content, pulls real SEO metrics (via Apify Semrush/Ahrefs scrapers or free web search probes), runs competitor analysis, builds topic/keyword and content-type gap matrices, and produces a prioritized recommendations report. The complete SEO audit for any company.

Competitor Intel

Competitor intelligence system. Research competitors across web, Reddit, Twitter/X, LinkedIn, and blogs. Build deep competitor profiles, monitor content and positioning changes, track what gets traction, and identify competitive gaps. Covers data collection, content tracking, and strategy analysis. Pure research skill — uses web search, web fetch, and optionally Apify for social scraping. No scripts required.

Tech Stack Teardown

Reverse-engineer a company's sales and marketing tech stack from public signals. Detects CRMs, cold email tools, people databases, ad pixels, email delivery services, and outbound sending domains via DNS records, website source inspection, Apify technology profiling, blacklist checks, and public spam complaint searches. Works on single companies or batches. Outputs a structured markdown report per company.

Tam Builder

Build and maintain a scored Total Addressable Market (TAM) using Apollo Company Search. Discovers companies matching ICP, scores fit (0-100), assigns tiers (1/2/3), and auto-builds a persona watchlist for Tier 1-2 companies using Apollo People Search (free). Outputs to CSV.

Signal Scanner

Detect buying signals across TAM companies and watchlist personas. Three-phase architecture: (1) free diff-based signals from existing data (headcount growth, tech stack changes, funding rounds), (2) Apify-powered signals (job postings, LinkedIn content analysis, profile changes), and (3) post-processing with dedup, scoring, and lead status updates. Writes signals to Supabase signals table for downstream activation.

Pain Language Engagers

Find warm leads by searching LinkedIn for pain-language posts — the frustrations, complaints, and operational struggles your ICP talks about publicly. Asks clarifying questions to understand your product, ICP, and their pain points, then generates pain-language search keywords, scrapes LinkedIn for posts and engagers, enriches profiles, and ICP-filters the results. Use when someone wants to "find leads who are complaining about X" or "find people discussing problems we solve" or "LinkedIn pain-based prospecting."

LinkedIn Outreach

End-to-end LinkedIn outreach campaign builder. Takes leads from Supabase, upstream skills, or CSV. Aligns on campaign goal and tone, writes personalized LinkedIn message sequences (connection request + follow-ups + optional InMail), presents for review, and exports for the user's outreach tool (Dripify, Botdog, Expandi, or manual CSV). Logs to Supabase outreach_log.

LinkedIn Job Scraper

Scrapes LinkedIn job postings using the JobSpy library (python-jobspy). Use this skill whenever the user wants to find jobs on LinkedIn, search for open roles, pull job listings, build a job pipeline, source job targets for GTM research, or monitor hiring signals. Even if the user just says "find me some jobs" or "what roles is [company] hiring for", use this skill. It runs a local Python script that outputs a CSV of job postings with title, company, location, salary, job type, description, and direct URLs.

KOL Engager ICP

Find ICP-fit leads from KOL audiences on LinkedIn. Given a list of KOLs, scrapes their most relevant high-engagement post from the last 30 days, extracts engagers (reactors + commenters), pre-filters by position, enriches top profiles, and ICP-classifies. Cost-controlled: 1 post per KOL. Use when someone wants to "find leads from KOL audiences" or "scrape engagers from influencer posts" or after running kol-discovery.

KOL Discovery

Find Key Opinion Leaders (KOLs) in a given domain by combining web research with LinkedIn post search. Given a company/idea and target domain, generates authority keywords, searches LinkedIn posts to find prolific authors with high engagement, and merges with web-researched influencers. Use when someone wants to "find influencers in X space" or "who are the KOLs for Y industry."

ICP Identification

Research a company or idea, define the Ideal Customer Profile, and route to the right next step — either mapping the TAM or finding leads/prospects directly. The entry point for any "find me leads", "map my market", or "who should I sell to" request. Auto-loads when a user provides a company URL or idea and asks for leads or market mapping.

Email Drafting

Write high-converting cold emails using structured frameworks, personalization tiers, and patterns from real campaigns. Pure reasoning skill — no scripts. Auto-loads when any task requires outreach copy.

Contact Cache

Track all identified/contacted people across strategies. CSV-backed contact database with dedup by LinkedIn URL or email. Prevents duplicate outreach when running strategies on a recurring cadence.

Competitor Post Engagers

Find leads by scraping engagers from a competitor's top LinkedIn posts. Given one or more company page URLs, scrapes recent posts, ranks by engagement, selects the top N, extracts all reactors and commenters, ICP-classifies, and exports CSV. Use when someone wants to "find leads engaging with competitor content" or "scrape people who interact with [company]'s LinkedIn posts".

Cold Email Outreach

End-to-end cold email outreach orchestration. Handles goal alignment, lead ingestion from any source (CSV, paste, CRM export, database), sequence design, email generation, campaign setup in the user's chosen outreach tool, and launch. Tool-agnostic — supports Smartlead (full MCP automation), Instantly, Lemlist, Apollo, or manual CSV export.

Champion Tracker

Track product champions for job changes and qualify their new companies against ICP. Takes a CSV of known champions (with LinkedIn URLs), creates a baseline snapshot via Apify enrichment, then detects when champions move to new companies. Scores new companies on a 0-4 ICP fit scale. Outputs a downloadable CSV of movers with qualification verdicts.

Apollo Lead Finder

Two-phase Apollo.io prospecting: free People Search to discover ICP-matching leads, then selective enrichment to reveal emails/phones (credits per contact). Creates Apollo lists. Deduplicates against existing contacts by LinkedIn URL.

YouTube Apify Transcript

Fetch YouTube transcripts via APIFY API. Works from cloud IPs (Hetzner, AWS, etc.) by bypassing YouTube's bot detection. Free tier includes $5/month credits (~714 videos). No credit card required.

Company Contact Finder

Find decision-makers at a specific company using Apollo, Crustdata, Fiber, and PDL people search via Gooseworks MCP. Given a company name and target titles, returns a list of contacts with name, title, LinkedIn URL, and location.

Luma Event Attendees

Find speakers, hosts, and guest profiles at conferences and events on Luma. Two modes - free direct scrape for hosts, or Apify-powered search for full guest profiles with LinkedIn/Twitter/bio.

Job Posting Intent

Detect buying intent from job postings. When a company posts a job in your problem area, they've allocated budget and are actively thinking about the problem. This skill finds those companies, qualifies them, extracts personalization context, and outputs everything to a Google Sheet. Does NOT do outreach — just delivers qualified leads with reasoning.

Visual Brand Extractor

Extract visual branding (colors, typography, layout patterns) from a client's website and generate a style preset compatible with the HTML slides skill and a brand config JSON for the content asset creator. Uses WebFetch to read pages and analyzes CSS/HTML to identify the color palette, font pairings, and aesthetic patterns.

Brand Voice Extractor

Analyze a company's published content to extract their brand voice, writing style, and tone guidelines. Reads 10-20 of their best content pieces and produces a brand voice profile covering tone, vocabulary level, sentence structure, formatting patterns, CTAs, and target persona. Useful before writing outreach, content, or campaigns that should match a client's existing voice.

Site Content Catalog

Crawl a website's sitemap and blog index to build a complete content inventory. Lists every page with URL, title, publish date, content type, and topic cluster. Groups content by category and topic. Optionally deep-reads top N pages for quality analysis and funnel stage tagging. Use before SEO audits, content gap analysis, or brand voice extraction.

SEO Traffic Analyzer

Analyze a website's SEO visibility, keyword rankings, traffic estimates, and competitive positioning. Uses web search probes, SimilarWeb (free tier via web), and site: queries to build an SEO profile without requiring paid tool subscriptions. Useful for competitive intel, gap analysis, and reverse-engineering a company's organic acquisition strategy.

SEO Domain Analyzer

Pull real SEO metrics for any domain using Apify scrapers for Semrush and Ahrefs data. Gets domain authority, organic traffic estimates, keyword rankings, backlink profiles, top performing pages, and auto-discovers competitors from keyword overlap. No Semrush/Ahrefs subscription needed — uses Apify actors that scrape public pages.

LinkedIn Post Research

Search LinkedIn posts by keywords, sorted by engagement or date. Use when researching what people are saying about a topic on LinkedIn, finding high-engagement content, identifying thought leaders, or discovering warm leads through post engagement. Returns author, post text, reactions, comments, shares, post URL, and date. No LinkedIn cookies or login required.

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