Ad-to-Landing Page Auditor

The #1 reason ads get clicks but not conversions: the landing page doesn't deliver on the ad's promise. This skill audits the full click path — from ad copy to landing page experience — and flags every disconnect.

Core principle: A great ad with a mismatched landing page is worse than a mediocre ad with a matched one. Message match is the single biggest conversion lever most startups ignore.

When to Use

• "Why are my ads getting clicks but no conversions?"
• "Audit my ad-to-landing page flow"
• "Check message match on our campaigns"
• "My conversion rate is low — help me figure out why"
• "Review our landing pages for our ad campaigns"

Phase 0: Intake

1. Ad data — One of:
   • Ad copy + landing page URLs (manual list)
   • CSV export from ad platform
   • "Scrape my active ads" (uses ad scrapers on your domain)
2. Platform(s) — Google Search / Meta / LinkedIn / All
3. Conversion goal — What should happen after someone clicks? (Demo / Trial / Purchase / Download)
4. Known conversion rates? — Current click → conversion rate per ad/LP

Phase 1: Ad Inventory

If User Provides Ad Data

Parse the provided ads into:

If Scraping Own Ads

Run meta-ad-scraper and/or google-ad-scraper on the user's domain to capture active ads.

Phase 2: Landing Page Audit

For each unique landing page URL:

Fetch: [landing_page_url]

Extract and score:

2A: Content Elements

2B: Message Match Scoring

For each ad → landing page pair, score on:

Message Match Score: [Average/60]

Scoring Guide

Phase 3: Conversion Friction Analysis

Beyond message match, assess landing page conversion friction:

Phase 4: Output Format

# Ad-to-Landing Page Audit — [Product/Client] — [DATE]
 
Ads audited: [N]
Unique landing pages: [N]
Platform(s): [Google / Meta / LinkedIn]
Overall message match: [Score/60] — [Rating]
 
---
 
## Executive Summary
 
[3-4 sentences: Overall finding, biggest disconnect, top recommendation, estimated conversion impact]
 
---
 
## Audit Results by Ad → Landing Page Pair
 
### Ad 1: "[Ad headline excerpt]"
**Platform:** [Google Search / Meta / LinkedIn]
**Ad copy:**
> Headline: "[text]"
> Body: "[text]"
> CTA: "[text]"
 
**Landing page:** [URL]
> LP headline: "[text]"
> LP subhead: "[text]"
> LP CTA: "[button text]"
 
**Message Match Score: [X/60] — [Rating]**
 
| Dimension | Score | Issue |
|-----------|-------|-------|
| Promise continuity | [X/10] | [Specific finding] |
| Language match | [X/10] | [Specific finding] |
| CTA alignment | [X/10] | [Specific finding] |
| Specificity match | [X/10] | [Specific finding] |
| Emotional match | [X/10] | [Specific finding] |
 
**Disconnect found:** [Specific description of mismatch]
**Recommended fix:** [Specific change to ad or LP]
 
### Ad 2: ...
 
---
 
## Landing Page Friction Report
 
### [Landing Page URL]
| Friction Point | Status | Impact | Fix |
|---------------|--------|--------|-----|
| [Friction] | [Red/Yellow/Green] | [High/Med/Low] | [Specific fix] |
 
---
 
## Priority Fixes
 
### Critical (Fix This Week)
1. **[Ad/LP pair]:** [Specific mismatch] → [Specific fix]
   - Est. conversion impact: [X% improvement]
 
### Important (Fix This Month)
2. **[Issue]:** [Fix]
 
### Nice-to-Have
3. **[Issue]:** [Fix]
 
---
 
## Rewrite Suggestions
 
### For [Ad or LP with worst match]:
 
**Current ad headline:** "[current]"
**Suggested ad headline:** "[rewrite that matches LP]"
 
OR
 
**Current LP headline:** "[current]"
**Suggested LP headline:** "[rewrite that matches ad]"

Save to clients/<client-name>/ads/ad-lp-audit-[YYYY-MM-DD].md.

Cost

Tools Required

• fetch_webpage — for landing page analysis
• Optional: meta-ad-scraper, google-ad-scraper (if scraping own ads)
• Apify API token — only if scraping ads

Trigger Phrases

• "Audit my ad-to-landing page match"
• "Why is my conversion rate so low?"
• "Check message match on our campaigns"
• "Do our landing pages match our ads?"
• "Run a CRO audit on our ad funnels"