capabilities

Google Ad Scraper

Scrape competitor ads from Google Ads by domain. Returns ad creatives, formats, and campaign details. Use for competitive ad research and messaging analysis.

by Athina AI

Run in Gooseworks View skill in Github

Install

Terminal

npx gooseworks install --all

# then, in Claude Code, Cursor, or Codex:
/gooseworks use the google-ad-scraper skill

About This Skill

Google Ads Scraper

Scrape ads from Google Ads using the Apify burbn/google-ads-search actor. Search by domain to get ad creatives, formats, and campaign details.

Quick Start

Requires APIFY_API_TOKEN env var (or --token flag).

# Search by domain (recommended)
python3 skills/google-ad-scraper/scripts/search_google_ads.py \
  --domain "hubspot.com"
 
# Search by company name (resolves to domain via transparency center)
python3 skills/google-ad-scraper/scripts/search_google_ads.py \
  --company "Nike"
 
# Limit results
python3 skills/google-ad-scraper/scripts/search_google_ads.py \
  --domain "hubspot.com" --max-ads 30
 
# Human-readable summary
python3 skills/google-ad-scraper/scripts/search_google_ads.py \
  --domain "stripe.com" --output summary

How It Works

Domain Input: Pass the target company's domain directly via --domain
Company Name Resolution (optional): If only --company is provided, the script searches Google Ads Transparency Center using Apify's web-scraper (Puppeteer) to resolve the company name to advertiser info
Ad Scraping: Calls the Apify burbn/google-ads-search actor with {"domain": "...", "maxItems": N}
Output: Returns ads as JSON or human-readable summary

CLI Reference

Flag	Default	Description
`--domain`	none	Company domain (e.g. hubspot.com) — recommended
`--company`	none	Company name (resolved to domain via transparency center)
`--max-ads`	50	Maximum number of ads to return
`--output`	json	Output format: `json` or `summary`
`--token`	env var	Apify token (prefer `APIFY_API_TOKEN` env var)
`--timeout`	300	Max seconds to wait for Apify run

At least one of --company or --domain is required.

Output Fields

Each ad in the output contains:

{
  "advertiserId": "AR13129532367502835713",
  "advertiserName": "Nike, Inc.",
  "creativeId": "CR12345678901234567890",
  "originalUrl": "https://www.nike.com/",
  "imageUrl": "https://...",
  "variantFormat": "TEXT",
  "variantContent": "Shop the latest Nike shoes...",
  "variants": [...],
  "variantCount": 3,
  "startDate": "2026-01-15"
}

Output fields:

Field	Description
`advertiserId`	Google Ads advertiser ID
`advertiserName`	Company/advertiser display name
`creativeId`	Unique ID for the ad creative
`originalUrl`	Destination URL the ad links to
`imageUrl`	URL of the ad image (if applicable)
`variantFormat`	Ad format (TEXT, IMAGE, VIDEO, etc.)
`variantContent`	Ad copy/text content
`variants`	Array of ad variants
`variantCount`	Number of variants for this creative
`startDate`	Date the ad first appeared

Cost

Ad scraping: Varies by actor pricing, typically a few cents per domain
Company name resolution (optional): ~$0.05 (one web-scraper page)

Common Workflows

1. Competitor Ad Research

python3 skills/google-ad-scraper/scripts/search_google_ads.py \
  --domain "competitor.com" --max-ads 100 --output summary

2. Compare Multiple Competitors

# Run for each competitor domain
for domain in "competitor1.com" "competitor2.com" "competitor3.com"; do
  python3 skills/google-ad-scraper/scripts/search_google_ads.py \
    --domain "$domain" --max-ads 50
done

Limitations

Company name resolution uses Puppeteer-based web scraping of Google's SPA. It may occasionally fail — use --domain for best results.
Ad coverage: Google only shows ads from verified advertisers. Some smaller advertisers may not appear.
Historical data: Primarily shows recently active ads.

What's included

Ad scraping: Varies by actor pricing, typically a few cents per domain

Company name resolution (optional): ~$0.05 (one web-scraper page)

Company name resolution* uses Puppeteer-based web scraping of Google's SPA. It may occasionally fail — use --domain for best results.

Ad coverage*: Google only shows ads from verified advertisers. Some smaller advertisers may not appear.

Historical data*: Primarily shows recently active ads.

Trend Discovery

Discover rising category conversations, formats, sounds, questions, and creator patterns across social platforms, then separate durable demand signals from short-lived noise.

Transcript Intelligence

Turn TikTok, Instagram, YouTube, Facebook, X, LinkedIn, Reddit, or Rumble transcripts into timestamped hooks, claims, objections, proof, calls to action, sponsorship signals, and reusable content atoms. Use directly for transcript analysis or as support for creator, competitor, trend, demand, and repurposing work.

Social Listening Brief

Produce a decision-ready brief of current brand, product, category, and competitor conversations across social platforms, including sentiment drivers, questions, risks, and growth opportunities.