Landing Page Intel
Extract competitor and customer intelligence from any company's landing page HTML. Discovers tech stack, analytics tools, ad pixels, customer logos, SEO metadata, CTAs, hidden elements, and more. No API keys required.
by Athina AInpx gooseworks install --all # then, in Claude Code, Cursor, or Codex: /gooseworks use the landing-page-intel skill
Landing Page Intel
Extract GTM-relevant intelligence from any company's landing page by scraping its HTML source.
Quick Start
Only dependency is pip install requests. No API key needed.
# Basic scan of a single URL
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
--url "https://example.com"
# Scan multiple pages of the same site
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
--url "https://example.com" --pages "/,/pricing,/about"
# Output as summary table instead of JSON
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
--url "https://example.com" --output summary
# Save full report to file
python3 skills/landing-page-intel/scripts/scrape_landing_page.py \
--url "https://example.com" --output json > report.jsonWhat It Extracts
| Category | Details |
|---|---|
| Tech Stack | Analytics (GA4, Mixpanel, Amplitude, PostHog, Heap), marketing automation (HubSpot, Marketo, Pardot), chat widgets (Intercom, Drift, Crisp, Zendesk), A/B testing (Optimizely, VWO, LaunchDarkly), session recording (Hotjar, FullStory, LogRocket), CDPs (Segment, Clearbit, 6sense) |
| Ad Pixels | Meta Pixel, Google Ads, LinkedIn Insight Tag, TikTok pixel, Twitter pixel |
| Customer Logos | Image URLs from "trusted by" / logo carousel sections, grouped by directory |
| SEO Metadata | Title, meta description, Open Graph tags, Twitter Cards, canonical URL, structured data (JSON-LD), hreflang tags |
| CTAs & Sales Motion | All CTA button text and links — reveals PLG vs sales-led motion |
| Social Proof | Testimonials, customer counts, case study links, badge images |
| Integrations | Links to integration/partner pages, embedded third-party widgets |
| Hidden Elements | Content in display:none, hidden, or HTML comments that may reveal upcoming features |
| Infrastructure | CMS platform (Webflow, WordPress, Next.js, etc.), detected from HTML signatures |
CLI Reference
| Flag | Default | Description |
|---|---|---|
--url | required | Target website URL |
--pages | / | Comma-separated paths to scan (e.g., /,/pricing,/about) |
--output | json | Output format: json or summary |
--timeout | 15 | Request timeout in seconds |
GTM Use Cases
- Competitive intel: See what tools competitors use, how they position, who their customers are
- Prospect research: Before a sales call, scan a prospect's site to understand their stack and maturity
- Market mapping: Scan multiple competitors to compare positioning, customer segments, and GTM motions
- Customer discovery: Extract competitor customer logos as potential prospects for your own product
Cost
Free. No API keys required. Uses only HTTP requests to fetch public HTML.
What's included
Trend Discovery
Discover rising category conversations, formats, sounds, questions, and creator patterns across social platforms, then separate durable demand signals from short-lived noise.
Transcript Intelligence
Turn TikTok, Instagram, YouTube, Facebook, X, LinkedIn, Reddit, or Rumble transcripts into timestamped hooks, claims, objections, proof, calls to action, sponsorship signals, and reusable content atoms. Use directly for transcript analysis or as support for creator, competitor, trend, demand, and repurposing work.
Social Listening Brief
Produce a decision-ready brief of current brand, product, category, and competitor conversations across social platforms, including sentiment drivers, questions, risks, and growth opportunities.