Trend Discovery
Discover rising category conversations, formats, sounds, questions, and creator patterns across social platforms, then separate durable demand signals from short-lived noise.
by Athina AInpx gooseworks install --all # then, in Claude Code, Cursor, or Codex: /gooseworks use the trend-discovery skill
Trend Discovery
Find trends a brand can use without producing a generic list of popular hashtags.
Inputs
- Brand, category, audience, market, and platforms.
- Decision horizon: react this week, plan next month, or shape a quarter.
- Optional competitor and creator seed list.
Workflow
- Build search seeds from category language, problems, desired outcomes, products, competitors, creators, and adjacent interests.
- Use
scrapecreators-apito collect relevant TikTok trend feeds, songs, song-linked videos, hashtags and creators; Instagram trending Reels, audio and search results; YouTube trending Shorts and search results; and Reddit or Pinterest discovery signals where the category warrants them. - Compare the recent window with a baseline. A trend must show acceleration, cross-account repetition, or migration across platforms—not merely high lifetime views.
- Use
outlier-post-finderandtranscript-intelligenceto understand the content, not just the metric. - Keep topic, sound, format, creator, and search-demand signals distinct. Classify each as emerging, accelerating, established, fading, or seasonal. Score brand fit, audience fit, regional relevance, shelf life, production effort, and reputational risk.
- Turn the best signals into a response: participate, adapt the format, answer the question, create an evergreen variant, or ignore.
Output
- Coverage and baseline.
- Ranked trend table with evidence, source links, stage, confidence, shelf life, and brand fit.
- Format/audio/topic patterns.
- Five recommended content tests with a clear reason and timing.
- Watchlist and false positives.
Do not claim a trend from one viral post. Label directional evidence and missing data.
What's included
Transcript Intelligence
Turn TikTok, Instagram, YouTube, Facebook, X, LinkedIn, Reddit, or Rumble transcripts into timestamped hooks, claims, objections, proof, calls to action, sponsorship signals, and reusable content atoms. Use directly for transcript analysis or as support for creator, competitor, trend, demand, and repurposing work.
Social Listening Brief
Produce a decision-ready brief of current brand, product, category, and competitor conversations across social platforms, including sentiment drivers, questions, risks, and growth opportunities.
Product Photoshoot
Create faithful studio, lifestyle, and on-model product photography through the GooseWorks Product Photos workflow, then approve selected results for reuse in future creative work.